Alex Swan is a professional crooner whose love for music stems from early childhood. What’s been started as a hobby, became his passion and took years to bloom in its full splendour.

For Alex, working with voice is a process of continuous improvement, from honing every single note and word comprising the song, constant rehearsals with live band in front of an empty hall, down to perfecting the voice subtleties that add a certain substance and induce unexpected emotional feedback from his audience.